We believe in simplicity, innovative technology and speed to market.

About

We are all about creating added value for all partners involved. Our products, platforms and exclusive partnerships are all defined by their simplicity, incrementality and quick speed to market. We believe in simplicity, incrementality, solid business cases, innovative technology and speed to market.

 
 

B.TheMarket operates at the center of the European gift card market and continuously bringing new markets and solutions to it’s partners.

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Founders Janneke & Julie

Janneke Köllner and Julie van de Ven were at the forefront of building up the gift card market in Europe as we know it today. In >10 years they have built leading gift card propositions, represented many well-known gift card brands and worked with all leading retailers, resellers and digital sales channels in Europe. Always creating new markets and developing simple but feasible commercial concepts.